AppsFlyer integrates eight AI engines for marketing measurement

AppsFlyer is expanding its marketing measurement capabilities to include organic attribution from eight conversational artificial intelligence engines. This move addresses the shift in how users discover mobile applications through AI-driven interactions rather than traditional search engines.

The integrated AI solutions include ChatGPT, Claude, Copilot, Gemini, Grok, DeepSeek, and Manus. By incorporating these tools, the platform allows advertisers to track and analyze organic traffic generated when these conversational models recommend or highlight specific applications in their responses.