AppsFlyer launches measurement integration for ChatGPT Ads

AppsFlyer, the mobile measurement platform, announced a Conversion API integration with OpenAI's ChatGPT Ads. The integration lets advertisers attribute app installs, opens, in‑app purchases and subscriptions directly to their ChatGPT ad campaigns, and view the data alongside other channels in a single dashboard without additional engineering work.

More than a dozen advertisers, including Grubhub, have already adopted the solution. Grubhub’s Vice President of Growth, Brian Ryu, said the integration provides a “complete view of campaign performance—from ad engagement through conversion,” helping marketers optimise spend in real time as ChatGPT reaches over 900 million weekly active users and 50 million subscribers.