APR to host Medicube pop-up stores in US and Europe

APR is launching a series of Medicube pop-up stores across major cities in the United States and Europe to strengthen its global brand presence. The relay event, themed ‘Medicube Wellness Club X2’, will run from August through October.

The tour begins in New York (August 10–12), followed by Los Angeles (September 25–27), London (October 9–11), and Paris (October 23–25). The pop-ups will focus on introducing the ‘Booster Pro X2’, a new beauty device recently launched in Western markets. Visitors can receive personalized skin consultations, test device modes alongside Medicube cosmetic lines, and participate in wellness-themed programs.

This expansion follows significant growth in international markets. In the first half of this year, APR reported North American sales of 647.8 billion KRW, a 264% increase year-on-year, while European sales reached 228.9 billion KRW, up 380% from the previous year. The company aims to convert online sales momentum into offline brand experiences.