IFA 2026 in Berlin showcases AI-driven consumer technology

The IFA 2026 consumer electronics exhibition in Berlin concluded with record attendance, hosting approximately 240,000 visitors and over 2,000 exhibiting companies. The event was heavily characterized by the integration of artificial intelligence across diverse product sectors, including home appliances, mobile devices, and computing.

Major technology players showcased significant innovations. Xiaomi presented its Xiaomi 18 Fold smartphone and its 'Human x Car x Home' ecosystem, which includes electric vehicle concepts. Samsung highlighted its 'Companion to AI Living' vision, focusing on AI-integrated televisions and mobile devices. ASUS introduced its ProArt series built on the NVIDIA RTX Spark platform, emphasizing AI-driven workstations.

In the home appliance sector, Midea demonstrated sustainable HVAC solutions using R290 refrigerant and previewed the SpaceMaster series oven featuring graphene heating technology. AUX debuted with AI-powered air solutions, and brands like Bosch, Roborock, and DJI participated in lifestyle technology exhibitions. The event also saw advancements in audio, such as beyerdynamic’s AVENTHO Y wireless headphones.