AQUA enhances supply chain transparency with retail partners

AQUA has conducted a site visit at its Mekarsari factory in Sukabumi, West Java, for management and employee representatives from the Indomaret Group and Indogrosir. The initiative aims to strengthen supply chain transparency and provide strategic retail partners with a direct view of the production, quality control, and protected water source management processes.

Arif Mujahidin, Corporate Communications Director of Danone Indonesia, stated that the company is committed to maintaining product quality from the water source through to distribution. Participants observed the water extraction process, production and packaging systems, and quality assurance stages to understand the food safety standards applied to the bottled water.

Additionally, AQUA is promoting its ‘Kaum Adem’ campaign, which focuses on the importance of adequate hydration for consumers with high daily mobility. A study of 3,000 consumers across seven major Indonesian cities indicated that 9 out of 10 respondents perceive the mineral water as providing a refreshing and cooling sensation due to its natural mineral content.