Arab Media Summit experts warn of digital misinformation risks

During the Arab Media Summit, experts addressed the challenges posed by the rapid spread of misinformation and rumors in the digital age.

Medical professionals warned that inaccurate health claims shared by influencers can go viral instantly, often outpacing the ability of doctors to provide corrections. Experts urged physicians to increase their digital presence to compete with influencer content using accessible, scientifically accurate information. They emphasized that high engagement and views are not reliable indicators of medical truth.

Government communication specialists also highlighted the necessity for rapid and accurate information delivery to maintain public trust. Officials noted that digital transformation and changing audience behaviors require governments to adopt more flexible, responsive communication strategies to counter rumors, particularly during crises.