Arabian Travel Market 2026 to focus on hospitality innovation in Dubai

The Arabian Travel Market (ATM) 2026 is scheduled to take place from September 14–17 at the Dubai World Trade Centre. Under the theme ‘Travel 2040: Driving New Frontiers Through Innovation and Technology,’ the event will focus on how the hospitality sector is adapting to changing consumer behaviors through personalized experiences and technological innovation.

Industry leaders, including IHG Hotels & Resorts, have expressed strong confidence in the Middle East's hospitality sector. Haitham Mattar, Managing Director for India, Middle East & Africa at IHG Hotels & Resorts, noted that the region is one of the fastest-growing tourism markets globally. This growth is supported by sustained, long-term investments in tourism infrastructure across countries such as the United Arab Emirates, Saudi Arabia, and Egypt.