Araucária launches project to boost creative economy through local culture

The city of Araucária has launched the “Araucária, seu Melhor Presente” project to transform local cultural identity into business opportunities. Developed by the Municipal Secretariat of Culture and Tourism in partnership with Sebrae, the initiative aims to strengthen the creative economy by encouraging artisans and designers to create products inspired by the municipality’s history and symbols.

The project features specific iconography based on local visual references, which can be applied to clothing, accessories, home decor, and crafts. To add value and recognition to local work, the initiative also includes the creation of an origin seal for products from the local creative economy. Interested professionals can submit up to ten products for evaluation through a curation process, with a deadline for submissions set for November 3, 2026.