Archer Troy concludes Maruchan soup advertising trilogy

Mexican creative agency Archer Troy has released the final installment of the “La Sonrisa de mi Antojo” campaign for Maruchan soups. This third and concluding film completes a trilogy based on the formula: “Antojo + Disfrute = Sonrisa” (Craving + Enjoyment = Smile).

The campaign targets millennials and Generation Z, positioning the brand as a quick and essential solution for various daily moments, such as playing video games, watching series late at night, or socializing with friends. The audiovisual production was handled by Oriental Films.