Archie Rose expands whisky range for U.S. market launch

Sydney-based distillery Archie Rose is launching its whisky portfolio in the United States, featuring a redesigned range of bottles. The lineup includes a new all-malt blend called Australian Original, alongside the existing Single Malt and the renamed Straight Rye Malt.

The Australian Original is a marriage of rye and barley malt matured in European and American oak, positioned as a versatile option for neat sipping or cocktails. The range utilizes Australian-grown grains and is housed in new flask-shaped, textured glass bottles developed in collaboration with co-owner Chris Hemsworth and the agency Thirst.

The product rollout aims to provide American consumers with an accessible premium import option, with price points ranging from approximately $40 to $120. The expansion seeks to leverage the brand’s award-winning credentials and distinct Australian provenance to compete in the global spirits market.