Archie Rose Whisky expands to United States market

Sydney-based distillery Archie Rose has launched a global advertising campaign and expanded its whisky portfolio into the United States. The expansion follows actor Chris Hemsworth becoming a co-owner of the distillery earlier in 2026.

The new U.S. lineup, arriving at retailers on October 23, features three expressions: Straight Rye Malt Whisky, Single Malt Australian Whisky, and a new blend called Australian Original Whisky. The products are made using Australian-grown grains and matured in various casks, including American oak and Australian fortified wine.

The relaunch includes redesigned, flask-shaped packaging with textured glass inspired by the Australian landscape. The distillery noted that the streamlined packaging is intended to reduce shipping weight and improve freight efficiency for international distribution.