Archive fashion trends on red carpets

Archive fashion is emerging as a dominant trend on red carpets, where celebrities are increasingly opting for iconic vintage pieces rather than current runway collections. At the 2026 London Film Festival, Penélope Cruz wore a 2014 Ralph Lauren ensemble to the premiere of ‘La Bola Negra’, showcasing the growing influence of historical garments in high-profile styling.

According to ‘The State of Fashion 2026’ report by McKinsey & Company and Business of Fashion, the surge in interest in second-hand and archival clothing is driven by the thrill of discovery, sustainability concerns, and a desire for uniqueness among younger consumers. This shift is further propelled by celebrity influence, exemplified by Kim Kardashian’s use of Marilyn Monroe’s legendary Jean Louis dress at the 2022 Met Gala.