Archivo General de la Nación preserves Dominican advertising history

The Archivo General de la Nación in the Dominican Republic preserves a collection of television and radio advertisements from the 1970s, 1980s, and 1990s. This archive includes 50 television videos and various radio spots that reflect the social customs, family structures, and aspirations of Dominican society during those decades.

The collection features prominent brands such as Banco Popular Dominicano, Leche Rica, Jugos Victorina, Jabón Hispano, and Cervecería Nacional Dominicana. Beyond promoting products like food, hygiene items, and banking services, these advertisements serve as a historical record of how brands constructed scenes of daily life and notions of progress and well-being for Dominican consumers before the era of social media.