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[BUSINESS] · Austria, Germany · 4 sources

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ARCOTEL Hotels rolls out new employer branding strategy to attract and retain staff

ARCOTEL Hotels, an Austrian family‑owned group operating 13 hotels in seven cities, says it employs about 650 people across Germany and Austria. The company promotes its employer brand with the slogan “MEHR erleben. MEHR bewegen. MEHR DU.” and promises long‑term career paths from internships to senior management roles. Summer internship programmes attracted more than 300 applications, with the best interns receiving job offers. Two Vienna locations – ARCOTEL Kaiserwasser and ARCOTEL Wimberger – have been recognised by the Austrian Chamber of Commerce (WKO) as top training establishments. The group also runs a three‑year apprenticeship series called “Bausteine fürs Leben”, which combines technical training with personal development. CEO Martin Lachout and Head of HR Dr. sc. Büsra Bakar highlighted the focus on secure, family‑like work environments and extensive employee benefits.

Entities

ARCOTEL Hotels · ARCOTEL Kaiserwasser · ARCOTEL Wimberger · Dr. sc. Büsra Bakar · Martin Lachout

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