Are Media unveils 2027 luxury content and experience agenda

Are Media has announced its 2027 strategic agenda for its luxury portfolio, focusing on connecting brands with engaged communities through editorial content, memberships, and curated experiences. The plan was presented at an event in Sydney involving editors from ELLE Australia, marie claire, Gourmet Traveller, and Belle.

Key initiatives include the ‘marie claire Passport’, which provides Australian brands with access to an international network of 32 markets, and ‘Club GT’, a new paid membership for Gourmet Traveller audiences. Additionally, Gourmet Traveller will publish its Restaurant of the Year issue in Mandarin for distribution in mainland China and Hong Kong.

The strategy also includes the ‘marie claire Women in Sport’ program and various initiatives from ELLE aimed at supporting the next generation of talent. These developments build upon a year that saw 53 events across the company’s luxury portfolio, including the ELLE Next Gen Awards and the Belle Interior Design Awards.