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[BUSINESS] · Argentina · 51 sources

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Argentina SME retail sales fall during Children's Day

Retail sales for small and medium-sized enterprises (SMEs) in Argentina fell by 2.5% during the Children's Day 2026 celebrations compared to the previous year, when adjusted for inflation. According to a report by the Confederation Argentina de la Mediana Empresa (CAME), the average ticket reached $45,892, representing a real increase of only 0.8% after accounting for inflation. This figure fell significantly short of the $57,500 projected by the consultancy Focus Market.

Despite aggressive commercial strategies, including discounts and installment plans, consumer demand remained selective and cautious. Approximately 81.2% of businesses implemented promotions, with 55.3% offering credit card financing and 46.2% providing cash discounts. However, CAME noted that demand was often postponed until the last minute and shifted toward lower-value products.

All evaluated sectors experienced declines. Toy stores saw the largest drop at 4.8%, followed by clothing and accessories at 4.1%, footwear and leather goods at 3.1%, bookstores at 1.8%, and electronics/audio equipment at 1%. The results indicate a continued trend of stagnant consumption and limited purchasing power among households.

Entities

Argentina · CAME · Confederación Argentina de la Mediana Empresa · Focus Market

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