Argentina retailers launch Dia del Amigo deals before World Cup final

Grupo El Nene announced a series of promotions for the upcoming football final and Dia del Amigo, offering discounted meat cuts such as special asado ($16. 499,90/kg), vacío ($19. 999,90/kg) and tapa de asado ($17. 999,90/kg), plus pizza, beer, soda, a Campari‑juice combo and Partridge Malbec wine. The offers are valid in all El Nene stores until 20 July or while supplies last.

Florería Nobleza opened a contest tied to the same celebrations, giving away a replica World Cup trophy, an Argentina national‑team jersey and a football. Participants enter via Instagram by following the shop, sharing the post and tagging friends; the draw will take place on Saturday with the prize awarded the same day. The shop also promotes a range of fresh flowers, bouquets and chocolate combos for Dia del Amigo.