Argentina TV market booms with affordable smart sets and big‑screen sales before 2026 World Cup

In Argentina, the low‑price TV segment has expanded as consumers prioritize reliable smart screens for streaming, live TV and sports rather than top‑tier image quality. Brands such as Daewoo, Skyworth, Enova, Philco and local manufacturers assembling in Tierra del Fuego offer larger‑size, Wi‑Fi‑enabled sets at price points that fit installment‑based purchasing.

The approach of the 2026 FIFA World Cup and an aggressive Hot Sale promotion have driven a sharp rise in demand for larger‑screen smart TVs. Retailers report an 800 % jump in online searches for 4K and QLED models, with strong sales of 55‑, 65‑ and 75‑inch units. Discounts, financing options and the availability of domestic assembly have intensified competition across entry‑level (32‑inch), mid‑range (43‑55 inch) and premium (OLED, >75‑inch) categories.