Argentina's specialty coffee scene grows with Expo Coffee Cup finals and Mr. Coffee's inaugural Coffee Rave

Barista Florencia Iturriza, representing YPF FULL, advanced to the final round of the Arte Latte competition at the first Expo Coffee Cup 2026. The national event gathered more than 800 baristas and attracted over 16,000 participants, underscoring the rapid expansion of specialty coffee culture in Argentina.

At the same time, the Mr. Coffee brand launched a free "Coffee Rave" in Carlos Paz, pairing specialty coffee with vinyl electronic music, art installations, and collaborations with local producers. The event precedes the brand's debut at Córdoba's Cafetazo festival and includes an announced strategic partnership that will lead to a new outlet in the city. Both developments highlight growing consumer interest and commercial investment in Argentina's coffee sector.