Argentina's World Cup 2026 sparks surge in TV antennas, jerseys and projectors

The 2026 FIFA World Cup has markedly increased Argentine consumer interest in products for watching matches. Searches on Mercado Libre for digital TV antennas (TDA) rose 212% on June 29 compared with the week of May 11, while projector queries jumped 101% and searches for the national‑team jersey surged 1,770%.

The heightened demand created stock shortages, longer delivery times and price increases, prompting shoppers to turn to cheaper alternatives such as mini footballs and replica 1986 World Cup balls. The trend shows how the tournament reshaped spending habits across technology, apparel and collectibles in Argentina.