Argentine insurers highlight digital evolution and human advisory

In observance of Insurance Producer Day, Argentine insurance companies are highlighting the evolving role of advisors in a digital market.

Galicia Seguros has launched a new, fully digital and automated onboarding process for insurance producers. By utilizing API integrations for data validation, the company has reduced the registration time from 72 hours to approximately two to three minutes. Daniel Schmisser, manager of Digital Strategy and Services, stated that this automation aims to simplify management and is projected to double the volume of new registrations through operational simplification.

Meanwhile, El Norte Seguros emphasized the importance of human expertise amidst increasing digitalization. Commercial Director Julio Scarafía noted that while technology provides speed and self-management tools, the producer remains essential for interpreting specific risks and providing empathetic, expert guidance that goes beyond simply issuing a policy.