Argentine television ratings see Pasapalabra return to prime time

Telefe has introduced a new daily format of the program Pasapalabra, hosted by Iván de Pineda, as part of efforts to recover audiences amid declining viewership for open television. The debut of the new season led its time slot with a minimum of 7.8 points and reached a peak of 10.6 points.

The program featured celebrity participants including Pablo Giralt, Paula Trapani, Nazareno Casero, Claudio ‘Turco’ García, Cae, and Vicky Xipolitakis. In competition, the show Es mi sueño also saw notable performances from Viviana Saccone and Abel Pintos.

Meanwhile, Masterchef Celebrity maintained a strong presence with a baseline of 11.1 points. The latest episode featured contestants such as Mike Amigorena, Sebastián Presta, and Julieta Nair Calvo, who were tasked with preparing dishes using salt as a primary element.