Argeta partners with Slatko i Slano for bread collaboration

Argeta, a leading meat and fish pâté brand in Europe and Bosnia and Herzegovina, has launched a collaborative product titled ‘Hljeb od Srca’ (Bread from the Heart). Developed in partnership with the bakery Slatko i Slano, the product is a wheat flour and seed mixture bread designed to complement the brand's pâtés.

The project, which coincides with World Bread Day, is currently available at selected Bingo retail locations. Mirsada Kadribašić, Senior Brand Building Manager at Argeta (Atlantic Group), stated that the initiative celebrates the long-standing connection between the brand and bread. Almir Kraljić, director of MBA-centar d.o.o. (Slatko i Slano), noted the collaborative effort involved in creating the heart-shaped bread.

Additionally, Nielsen data indicates that Argeta has achieved the number one position for pâté in Serbia.