Argyle pattern emerges as key autumn fashion and home decor trend

The argyle pattern is transitioning from traditional knitwear into a major trend for autumn 2026 and 2027, appearing in both fashion and home decor. In the fashion sector, the pattern is seen on bestselling cardigans from retailers such as Marks & Spencer and John Lewis. Specifically, a rust-brown tie cardigan from Next’s BHOEM label has gained attention after being worn by presenter Holly Willoughby.

In home decor, argyle is being positioned as a versatile alternative to tartan for creating cozy living spaces. Retailers including George Home, Very, and Matalan are incorporating the print into soft furnishings, bedding, and throws. The trend is noted for its nostalgic and subtly festive qualities, making it a suitable transition pattern from autumn through the Christmas season.