Ariana Grande drops horror‑style video for new single “Hate That I Made You Love Me”

Ariana Grande released the official music video for her lead single “Hate That I Made You Love Me,” the first track from her forthcoming eighth album Petal, due 31 July. The five‑minute video, directed by Christian Breslauer and shot by Oscar‑winning cinematographer Janusz Kamiński, blends 1960s‑style horror visuals with a surreal diner setting. Actor Justin Long appears as a grieving protagonist who repeatedly encounters Grande as a ghostly figure, culminating in a scene where he attempts to rebury her but is instead buried himself.

The clip contains numerous Easter‑egg references to Grande’s career, the upcoming album’s theme, and broader commentary on fame and internet scrutiny. It quickly topped YouTube’s trending music videos, reached the top iTunes chart in 25 countries, and amassed nearly nine million Spotify streams shortly after release. The single and video also preview the aesthetic direction of Petal and precede the start of Grande’s Eternal Sunshine Tour, which begins 6 June in Oakland and will visit major North American and European cities.

Media outlets have highlighted the video’s striking storytelling, multi‑character performances by Grande, and its role in building anticipation for the full album.