Ariana Grande unveils 'Petal' album teaser and global Spotify lyric campaign

Ariana Grande Petal album Pepper character Spotify lyric campaign Backline mental health

Ariana Grande is set to release her eighth studio album, Petal, on July 31, 2024. A black‑and‑white teaser video posted on July 28 shows Grande adopting a new character, Pepper, who walks into a 1950s‑style office and declares, “Hello, I’m Pepper. I’m here for the audition today.” The clip, shot entirely in VistaVision, teases a forthcoming music video or short film for the title track.

The release follows the No. 1 Billboard Hot 100 debut of the single “Hate That I Made You Love Me.” Grande’s Brighter Days Ahead Foundation has partnered with mental‑health organization Backline to support B‑LINE, a 24‑hour crisis line, and provided 200 wellness bags to her Eternal Sunshine tour crew in Los Angeles.

Spotify is promoting the album with an immersive lyric campaign that places excerpts from Petal on installations and billboards in New York, Los Angeles, Mexico City and São Paulo, where fans can also pre‑save the album. The campaign expands the rollout of Grande’s new music across North and South America.

Entities

Ariana Grande · Backline · Pepper · Petal · Spotify

Claims

What the coverage asserts, and how many sources carry each claim.

[○ 1 SOURCE] The “Petal” teaser video was posted on July 28, 2024. ca.billboard.com
[● 3 SOURCES] A black‑and‑white teaser video for “Petal” features Ariana Grande as a character named Pepper auditioning in a 1950s‑style office. 1067wjjy.com · ca.billboard.com · www.ks95.com
[○ 1 SOURCE] The single “Hate That I Made You Love Me” debuted at No. 1 on the Billboard Hot 100. ca.billboard.com
[● 2 SOURCES] Ariana Grande’s Brighter Days Ahead Foundation is partnering with Backline to support the B‑LINE 24/7 mental‑health and crisis support line. 1067wjjy.com · www.ks95.com
[○ 1 SOURCE] Spotify launched a campaign displaying lyrics from “Petal” on installations and billboards in New York, Los Angeles, Mexico City and São Paulo. exame.com
[DISPUTED] Ariana Grande will release her eighth studio album titled “Petal” on July 31, 2024. 1067wjjy.com · ca.billboard.com · www.ks95.com · exame.com
[○ 1 SOURCE] The teaser video was shot entirely on VistaVision. ca.billboard.com
[● 2 SOURCES] Backline provided 200 wellness bags to Ariana Grande’s crew during her Eternal Sunshine tour in Los Angeles. 1067wjjy.com · www.ks95.com