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Armenia tourism grows as Touring Club Italiano releases new guide
Armenia is experiencing a rise in international tourism, with over 2.26 million visitors in 2025, a 2.5% increase from the previous year. Growth has accelerated in 2026, with a 14.8% increase in arrivals during the first half of the year.
To support this growth, the Touring Club Italiano has released its first Guida Verde dedicated to Armenia. The guide highlights the country's medieval monasteries, the Caucasus Mountains, rural villages, and the cultural and gastronomic scene in Yerevan. The Armenian government aims to reach three million annual tourists through increased infrastructure investment and international promotion.
The Italian market shows significant interest, with 22,669 Italian visitors in 2025, marking a 40.7% increase. Direct flights from Rome, Milan, and Venice to Yerevan are contributing to this trend. Tourism offerings are expanding beyond religious and archaeological sites to include trekking, nature excursions, and culinary tours.
Entities
Armenia · Caucasus Mountains · Italy · Touring Club Italiano · Yerevan
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] The Armenian government aims to reach three million tourists per year through infrastructure investments and international promotion. www.radiostudio90italia.it · askanews.it · qds.it
- [● 3 SOURCES] Italian visitors to Armenia reached 22,669 in 2025, a 40.7% increase compared to the previous year. www.radiostudio90italia.it · askanews.it · qds.it
- [● 3 SOURCES] Armenia welcomed over 2.26 million visitors in 2025, representing a 2.5% increase from the previous year. www.radiostudio90italia.it · askanews.it · qds.it
- [● 3 SOURCES] The Touring Club Italiano has released its first Guida Verde dedicated entirely to Armenia. www.radiostudio90italia.it · askanews.it · qds.it
- [● 3 SOURCES] Tourist arrivals in Armenia grew by 14.8% during the first half of 2026. www.radiostudio90italia.it · askanews.it · qds.it