Armilla hosts second FLASH! Fest for digital content creators

The second edition of FLASH! Fest, a national meeting for digital content creators, will take place from October 2 to 4 at Fermasa in Armilla. Under the theme ‘Parando el scroll’, the festival aims to analyze how digital content creation has transformed communication, brand promotion, and cultural consumption.

The event features over 60 activities, including interviews, experiences, and gastronomy. The lineup includes prominent digital figures such as Xuso Jones, Martita de Graná, Lucía de la Puerta, Cristóbal Soria, and Javi Hoyos, representing a combined social media following of over 60 million. The festival also features ambassadors Cristinini, Sandra Morales, and Gastroviajera.

To support regional talent, the festival has established the FLASH! Crew Granada, integrating local influencers and communicators from the province. The event highlights the growing importance of the creator economy, noting that strategic alliances with creators account for approximately 32% of brand impact and interactions on social platforms.