Around the Crown 10K Secures Multi-Year Partnership with Thule

The Around the Crown 10K Together with Truist, North Carolina’s largest 10K race, announced a multi‑year sponsorship agreement with outdoor‑gear maker Thule. The partnership, aimed at expanding accessibility and supporting active families, builds on the event’s “Pay What You Can” pricing and sustainability initiatives. Founders Brian and Chelsea Mister said the collaboration will help “push forward our mission of creating an inclusive environment that welcomes all athletes.” Thule highlighted its Urban Glide 3 stroller, an iF Gold Award winner in 2024, as a product designed for runners and commuters. Chris Ritchie, Thule’s director of marketing, called the deal a “natural extension of our shared values” and pledged support for the race’s community focus. The agreement positions the Charlotte streets of the I‑277 beltway as a showcase for Thule’s family‑friendly gear while reinforcing the race’s role in promoting health, happiness and confidence for participants of all ages.