Arsenal and Hotels.com extend global commercial partnership

Arsenal Football Club and Hotels.com have extended their global commercial partnership through the 2026-27 season. The multi-year agreement maintains Hotels.com as the official hotel partner for both the club’s men’s and women’s teams.

The partnership, which originally commenced in 2023, focuses on connecting football fandom with travel. Hotels.com aims to engage Arsenal’s globally distributed supporter base, particularly those traveling for domestic and European competition fixtures. The brand has noted significant increases in accommodation searches during major competitive campaigns, such as the Champions League.

Club and brand representatives stated that the collaboration seeks to move beyond passive logo placement to create meaningful supporter experiences and travel-focused content, leveraging the unique ability of football to mobilize international travel.