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[BUSINESS] · Italy, Vietnam · 2 sources

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Arsenale acquires 33% stake in Vietnamese luxury rail brand SJourney

The Italian group Arsenale has acquired a 33% strategic stake in SJourney, a Vietnamese operator specializing in high-end luxury rail travel. This move marks Arsenale’s direct entry into the Southeast Asian market and is part of its broader strategy to build an integrated international platform for luxury railway tourism.

Following its 2025 acquisition of Golden Eagle Luxury Trains, Arsenale intends to leverage its global distribution network and commercial expertise to support SJourney’s development. The partnership aims to optimize onboard service standards and promote Vietnamese itineraries, such as the Hanoi–Ho Chi Minh City route, to international markets. The companies are also evaluating a potential co-branding initiative under the name ‘SJourney by Golden Eagle.’

Arsenale will act as a minority shareholder, providing strategic industry expertise to help develop new itineraries while SJourney maintains its local identity and focus on immersive, slow-travel experiences rooted in Vietnamese culture.

Entities

Arsenale · Golden Eagle Luxury Trains · Paolo Barletta · SJourney · Thang Phan