Artificial intelligence drives systemic reform in mainstream media

The rise of artificial intelligence is creating fundamental challenges for mainstream media, necessitating systemic reform. The current media landscape faces a dilemma where traditional mass communication models are struggling to adapt to the modern convergence of mass and interpersonal communication.

Key difficulties include a rigid professional workforce that lacks the scale and flexibility of AI-driven, participatory content creation. Furthermore, mainstream media's traditional ToB (business-oriented) advertising model is increasingly at odds with the ToC (consumer-oriented) demands of the digital age. To remain competitive, media organizations must innovate their technological foundations and institutional processes to embrace more interactive, audience-centric engagement.