Artificial intelligence tools deployed for customer service and recruitment

Companies are increasingly integrating artificial intelligence to automate interactions and optimize human resources. Globot has launched an update to its AI virtual assistant, featuring an “empleado estrella” (star employee) designed to respond to Instagram direct messages and comments 24/7. This tool aims to help small and medium-sized enterprises capture sales by addressing the fact that 82% of consumers choose the first business that responds to them. The assistant can be trained using company websites, catalogs, or PDF documents to centralize commercial attention.

In the recruitment sector, Leroy Merlin has implemented CLARA, an AI voice agent used to re-engage former job candidates. The tool updates professional profiles and identifies new opportunities within the organization. A pilot program for CLARA has successfully reactivated over 2,000 candidacies, with approximately 50% of those individuals expressing interest in open vacancies and 293 professionals entering new selection processes. The system maintains a 60% contact rate and high user satisfaction scores.