Artificial intelligence transforms consumer behavior and industry strategies

The rise of artificial intelligence is reshaping consumer decision-making and industry strategies. New trends like Generative Engine Optimization for Public Relations (GEO PR) are emerging to help brands maintain reputation and influence within AI models such as ChatGPT, Claude, Gemini, and Perplexity. Data indicates that 43% of consumers have discovered brands through AI, and 50% have made purchases following AI-driven searches.

In Guayaquil, Ecuador, local authorities are exploring these technological shifts through the ‘MICE AI Experience Guayaquil’ event. The initiative aims to strengthen the Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism sector by integrating AI tools to analyze data and attract more visitors. Experts suggest that AI proficiency is becoming an indispensable professional skill for staying competitive in global industries like tourism and business services.