Artificial intelligence transforms global tourism planning and management

Artificial intelligence is significantly reshaping the global tourism industry by altering how travelers plan trips and how businesses manage operations. In Russia, approximately 85% of tourism and accommodation service providers have integrated AI tools into their operations. Research indicates that over one-third of Russian tourists are willing to have their entire trips planned by AI, which can generate detailed, personalized itineraries in seconds.

In China, a report from Create Consulting China highlights a shift in consumer behavior, particularly among travelers aged 25 to 45. Instead of using traditional travel guides or websites, more travelers are using AI platforms—such as Baidu’s ERNIE Bot, ByteDance’s Doubao, Alibaba’s Tongyi Qianwen, DeepSeek, and Tencent Yuanbao—to select international destinations and plan vacations. This trend presents a new challenge for destination marketing, as competitiveness now depends on being recognized and recommended by AI algorithms rather than traditional search engine optimization.