AI technology transforms travel planning and vacation trends

Generative artificial intelligence is fundamentally reshaping how travelers plan and experience their trips. Research from Amadeus indicates increasing adoption of AI for vacation planning, with notable trends in the Czech Republic where six out of ten people use AI to organize their travels.

New technological tools are moving beyond simple itinerary generation to provide real-time assistance. For example, Priceline’s AI agent, Penny, is designed to assist travelers even after booking, helping with last-minute hotel searches or adjustments due to weather and time zone changes.

Key tools currently influencing the sector include:

- Conversational models like ChatGPT and Claude, which allow users to refine travel plans through dialogue. - Google Flights, which expanded its AI-driven 'Flight Deals' feature globally in November 2025, allowing users to find cheap flights using conversational descriptions. - Specialized applications like Wanderlog, which facilitates group planning by integrating bookings, tickets, and research into a single itinerary.