Artificial intelligence transforms the global tourism industry

Artificial intelligence is significantly transforming the tourism sector by altering how travelers plan trips and how businesses manage operations. Under the theme ‘Digital Agenda and Artificial Intelligence for Transforming Tourism’ for World Tourism Day, the industry is shifting toward AI-driven tools for destination selection, hotel booking, and itinerary planning.

Businesses, including airlines and tour operators, are increasingly utilizing AI for demand analysis, pricing, and customer service. However, UN Secretary-General António Guterres has warned of potential risks, noting that without careful management, algorithms could disproportionately direct tourists toward the same popular destinations and platforms, potentially exacerbating overcrowding.