Artists gain visibility in fragrance and fashion collaborations

In the fragrance industry, Géraldine Archambault, founder of Essential Parfums, is working to increase the visibility of perfumers. Traditionally, the names of the artists who create scents have been hidden behind the brand or the face of a campaign. Archambault’s approach ensures that every label features both the brand name and the specific perfumer responsible for the creation.

In the broader intersection of art and fashion, British artist Damien Hirst has announced a collaboration with the Scottish luxury cashmere label Barrie. The capsule collection consists of 100 limited-edition, numbered pieces featuring Hirst’s signature motifs, such as dots and butterflies. This partnership follows Hirst’s previous ventures into fashion, including past collaborations with Alexander McQueen and Supreme.