AS Saint-Étienne tests ‘Billet Late’ for last-minute ticket sales

AS Saint-Étienne is testing a new ticketing initiative called ‘Billet Late’ to minimize empty seats during matches. The program targets games that are already sold out by offering discounted tickets for seats that become available during the match.

Starting from the 30th minute of play, fans can purchase these released seats in the Henri-Point stand via the club’s official application at a 25% discount. To manage entry, supporters can only enter the stadium during halftime using a temporary QR code provided through a dedicated gate.

The club aims to optimize stadium occupancy and enhance the atmosphere at the Geoffroy-Guichard stadium. Ticketing manager Anaïs Durand stated the goal is to ensure the stadium is ‘more full and boiling than ever’ by reducing unoccupied seats.