Asaas reduces customer onboarding time to minutes via automation

Asaas, a financial and operational platform for small and medium-sized enterprises, has reduced its new customer validation time from two business days to approximately two minutes. This automation was achieved through an intelligent validation partnership with Certta, which integrates document analysis, context, risk signals, and facial biometrics into the company’s anti-fraud process.

According to Manoela Gieseler, COO of Asaas, the transformation has reduced reliance on manual processes and increased decision-making agility. The system integrates various data points rather than analyzing documents and biometrics in isolation. Over the last five years, the platform has processed 1.1 million documents and 1.2 million unique tax IDs (CPFs), maintaining a 92% approval rate across more than 1.8 million transactions. Since 2022, the company has also utilized Certta’s facial biometrics, totaling 1.7 million validations.