Asahi Beer to release limited edition cocktail with idol group =LOVE

Asahi Beer is launching a limited-edition ready-to-drink product, ‘Tokube Chu-hi’, through its test-sales platform, ‘Asahi Fantasy Development Bureau’. The product was co-developed by four members of the idol group =LOVE: Emiri Otani, Maika Sasaki, Iori Noguchi, and Sana Morohashi.

Acting as members of the ‘=LOVE Chu-hi Development Bureau’, the four idols participated in developing both the flavor profile and the packaging design. The beverage features a refreshing, not-too-sweet passion fruit flavor. Two distinct package designs are available, inspired by the group’s musical costumes and specific songs.

In addition to the beverage, original collaboration goods including glasses, can/bottle openers, and ‘Tokube-chu Talk Cards’ will be available for purchase. The product launch is scheduled for October 27 at 12:00 PM via the Asahi Fantasy Development Bureau website.