Asahi Breweries launches new Wilkinson non-alcoholic beverage

Asahi Breweries is expanding its Wilkinson brand presence with the launch of a new non-alcoholic cocktail-style beverage, ‘Wilkinson Tansan Tag Sober Herbal Lime’. To promote the product, the company will host a paid tasting event titled ‘#SOBER NIGHT BOX’ in Shibuya, Tokyo, from September 12 to September 13, 2026. The event features a themed bar counter designed to promote the concept of ‘smart drinking’, which encourages diverse drinking styles that respect both drinkers and non-drinkers.

In addition to the event, promotional pricing is available for Wilkinson Tonic 500ml PET bottles, offering a bulk discount for eligible customers through specific retail channels.