Asakusa Imagawa-yaki Tsuki no Usagi to open first Wakayama store

Asakusa Imagawa-yaki Tsuki no Usagi will open its first Wakayama location at Aeon Mall Wakayama on September 18, 2026. The specialty shop, which has seen high demand in Aichi and Makuhari with average daily sales of 3,000 units, features red bean paste made from 100% Hokkaido adzuki beans prepared by a long-established bean paste manufacturer.

The menu includes red bean paste and custard varieties, both priced at 230 yen (excluding tax), with a 5-piece set available for 1,000 yen. The brand uses a crescent moon and rabbit branding to symbolize prosperity and leap forward.