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[BUSINESS] · United Kingdom · 2 sources

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Asda and Rokt partner to implement AI-powered checkout offers

retail media artificial intelligence e-commerce checkout technology customer conversion

Asda has partnered with Rokt to integrate artificial intelligence technology into its checkout process. The collaboration utilizes Rokt Pay+ on payment pages and Rokt Thanks on order confirmation pages to deliver personalized offers to customers across Asda’s online grocery business and its clothing and home brand, George.

Since implementing these tools, Asda reported that Rokt revenue on George more than doubled following the addition of Rokt Pay+. Additionally, Rokt revenue for Asda’s grocery business saw a 54% year-on-year increase based on a 30-day comparison. The retailer noted that customer conversion rates remained unaffected by the introduction of these AI-powered offers.

Entities

Asda · George · Rokt

Sources

Grocery firm Asda and Rokt partner to bring AI tech powered relevant offers to customers at checkout [retailwit.com]
Grocery firm Asda and Rokt partner to bring AI tech powered relevant offers to customers at checkout — Retail Technology Innovation Hub [retailtechinnovationhub.com]