Asha Sharma implements new strategy for Xbox

Asha Sharma, the new head of Xbox, is implementing a new strategic direction for Microsoft’s gaming division. Moving away from the era of rapid expansion and acquisitions, Sharma is focusing on strengthening established brands and improving execution.

To better understand the user experience, Sharma personally spends several hours each month responding to Xbox customer support tickets. This hands-on approach aims to provide her with direct insight into player issues and the complexities of resolving them, rather than relying solely on high-level reports.

As part of her efforts to stabilize the business, Sharma previously announced plans to reduce the workforce by approximately 2,300 positions, representing about 20 percent of the staff, and to decrease the total number of games being developed to prioritize quality and brand strength.