Asia Motor Show 2026 to debut in Sofia

The Asia Motor Show 2026 will take place from October 22 to 26 at the Inter Expo Center in Sofia, Bulgaria. This event marks the first major automotive exhibition in the country dedicated exclusively to the Asian automotive industry.

Visitors can expect to see over 150 models from more than 20 brands, including Japanese, Korean, and Chinese manufacturers such as BYD, Xpeng, MG, KIA, Mazda, Subaru, Dongfeng, GWM, and Leapmotor. The showcase will feature a wide range of vehicles, from compact city cars and family SUVs to luxury electric models.

In addition to viewing the exhibits, attendees can participate in test drives with a fleet of over 50 vehicles. The event will also feature humanoid robots from RoboToPlus. A major highlight includes a giveaway where one visitor, after completing an on-site survey, can win a new car of their choice from five models: the GWM Haval Jolion, Forthing T5 Evo, Dongfeng Box, BAIC X35 1.5T, or the Hongqi H5.