Asiago DOP expands presence in Autogrill and La Piadineria locations

Asiago DOP is expanding its presence in the informal dining sector through new partnerships and limited-edition products. The Veneto-Trentino cheese will be featured in over 400 Autogrill locations and 570 La Piadineria restaurants.

As part of the ‘Origini Edition’ project—a collaboration between Autogrill, OrigIn, and Fondazione Qualivita—Autogrill will offer the ‘Piacenza 1714’ sandwich. This product combines Asiago DOP Fresco (made with vegetable rennet) with Coppa Piacentina DOP and Balsamic Vinegar of Modena IGP.

At La Piadineria, the cheese will be used in the ‘La Regina Polpetta’ piadina, featuring a melting version of the cheese with roasted potato cream and woodland sauce. Variations include meat or pumpkin meatball fillings. Additionally, the brand is collaborating with digital food creators to promote new recipes online.