Asialink expands Chinese operations with new Beijing office

Spanish consulting firm Asialink is expanding its operational capacity in China with the opening of a new office in Beijing. This new location complements the firm's existing presence in Shanghai.

The expansion follows a collaboration agreement with National Tourism, a major Chinese travel and tourism media outlet. National Tourism is presided over by the Secretary General of the China Chamber of Tourism (CCT), a national organization guided by the Chinese Ministry of Culture and Tourism.

Asialink CEO Jennifer Zhang stated that the alliance strengthens the company's positioning in the Asian region by combining market knowledge and existing networks with an increased ability to connect with the country's tourism industry. The firm aims to facilitate cooperation, market intelligence, and tourism promotion between China and markets in Spain, Europe, and Latin America.