Asia's evolving role in global retail markets

Asia is evolving from a mere target market for global retailers into a region that offers significant lessons for the rest of the world. While retailers have historically entered the region seeking scale, market share, and new customers, the landscape is shifting.

The region is home to more than half of the global population and contains several of the world's fastest-growing economies. An increasingly affluent consumer class in Asia is now actively reshaping global demand, moving the focus from how companies can win in the market to what the region can teach global business models.