AsiaWorld-Expo seeks naming rights partners for new Super Arena

AsiaWorld-Expo (AWE) has issued an invitation for global corporations to submit Expressions of Interest (EOIs) regarding naming rights and strategic brand partnerships for its upcoming flagship indoor multipurpose Super Arena.

The Super Arena is a central component of the AWE Phase 2 development, which is being integrated into SKYTOPIA, the Airport City development of Hong Kong International Airport. Targeted for completion by the end of 2028, the arena will have a capacity of over 20,000 spectators and is designed to host international performances, major events, and elite sporting competitions.

Key features of the new venue include a 360-degree audiovisual experience with tiered seating, flexible layouts for various stage configurations, and 30 VIP suites offering premium hospitality. Upon completion of Phase 2, AWE’s total exhibition space is expected to increase from approximately 70,000 square meters to 100,000 square meters.